Riordan Manufacturing Case Study Example | Topics and Well Written Essays - 250 words

Riordan Manufacturing - Case Study Example Riordan Manufacturers has to think of other ways to ensure that timely delivery or customer access is kept and goods delivered to the quantity set by the company. This document outlines ways Riordan Manufacturing can distribute its products even with the Huffman Trucking on the slacking process. The five-year contract entered with Huffman Trucking restricts Riordan Manufacturing from exiting the contract before its expiry; they therefore have to continue with them even with their delays costing them. Riordan still pressure Huffman on the delivery process in a different way. They have to set a certain limit of shipments which must be met by the Huffman Trucking in a given period. Failure to meet this limit, the company can sue Huffman or even exit the contract. This would keep Huffman on toes and ensure that they transport the goods to the required destinations in time. Riordan can also put up on distribution retails all over United States. This will ensure customers need not purchase their goods from the main company but can just visit the nearest retail and demand what they want. Self service can also be implemented by the company (Kotler, 2009). Customers can purchase the goods and personally come for them from the company premises. This will even save the company the expenses of having to ship the goods to the customers. Direct mailing is also another method which can be used by Riordan to ensure customers receive their goods in time. Riordan needs to acquire customers’ direct addresses which will ensure access by the company. The company can also use wholesale agreements to ensure their customers are reached (Kotler, 2009). The wholesalers come for the goods from the premises and Riordan only receives the final price after the wholesalers have deducted their costs. This will reduce the time taken by the company to reach their customers. Riordan Manufacturers

Marketing research for apple company Paper Example | Topics and Well Written Essays - 500 words

Marketing for apple company - Research Paper Example According to the recent history, behavioral trends, and industry expertise, particular experiences will drive the uptake of Apple Watch. Apple sold nearly 5 million iPad units in the first two quarters of release and Apple Watch is no exception. According to a study by ABI Research on wearables and smart accessories market research, it was found that iOS will gain a 35% share in the universal smartwatch segment by 2015, just behind Android at 42%.   Studies have indicated that Apple has a track record for developing products which have revolutionized people’s lives. With regard to marketing data, the smart watch will be able to locate the location of consumers. As the wearables become increasingly popular, market research analyst firm has predicted that, in 2015, Apple will successfully dominate the smart-watch market. The shipments of the wearable brands will increase by 129% with 28.2 million of the 43.2 million sold being smart brands, whilst 15 million will be basic brands (Vasanth, 2014). The sources of primary data include surveys and in-depth interviews. According to an in-depth interview conducted on Ryan Raffaeli, an assistant professor at Harvard Business School, he affirms that Apple Watch is certainly the most advanced smart watch on the market currently. Ryan further points out that Apple Watch introduces various incremental innovations which enhance and combine several technologies which have been evolving in the wearables market in the last few years (Harvard Business School, 2014). From the in-depth interview, it can be deduced that Apple Watch brings the greatest functional value to the consumer. The smartwatch brings forth user integration within their existing ecosystem. Apple Watch can track biometric and personal data. By forming partnerships with the health care industry, it can improve consumer health and wellness. It